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Get interviewed here: http://www.writergazette.com/sendstudio/users/link.php?UserID=3588&Newsletter=118&List=1&LinkType=Send&LinkID=3456

Passionate Internet Voices Talk Radio, Inc.  http://internetvoicesradio.com

Holly George – Your Bottom Line

Big Time Press on a Shoestring Budget

Public relations – it’s king when it comes to informing, persuading,
and creating a “buzz” quickly and inexpensively. Because readers view
stories they see in print, hear on the radio, or watch on television as
much more credible than advertising messages, it’s critical that
entrepreneurs and small businesses use publicity building tools where
they count the most – in the news.

Getting your message into the hands of the right media is a win-win
situation. Editors and journalists are on very tight deadlines. If you
hand them newsworthy stories on a silver platter, you are helping them
meet their deadlines, fill their pages, and maintain the interest of
their readers.

You’ll also find yourself being published regularly.

Here’s how to get publicity where you want it – in front of editors,
reporters, customers and prospects:

     Develop a systematic approach to contacting editors and supplying
them with high-quality, newsworthy press releases.

     Supply your target media outlets with unique stories that grab
their attention and fit their publication and readership.

     Include the essentials – who, what, when, where and why plus a hook
that makes your story unique.

     Include a photo and cutline to increase the chance of publication.

     Submit tight, well-written pieces, and follow AP style. Droning on
will get you nowhere. Enough said.

     Suggest powerful headlines that promote your campaign. While most
people overlook advertising, most read headlines.

     Create a local, regional or national story angle, or tie your
release into a current trend.

     Write a feature article, and let your customers sing your praises.

     Tie dignitaries or celebrities to your story.

     Stage an event or fundraiser.

© 2006 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long
as you include this complete blurb with it:

Marketing Spitfires Holly George and Leslie Hamp are creators of the
Fast Track to Marketing Mastery program. To learn more about the
step-by-step program, and to sign up for their *FREE* Marketing Mastery
Success Kit, visit www.boostyourbottomline.com

Holly George, Certified Marketing Spitfire
++++++++
Double the expertise; Double the hand-holding; Double the results!
http://www.boostyourbottomline.com

Lillian Cauldwell http://internetvoicesradio.com 734-332-5902

New Talk Show Progrom on Internet Voices Radio Needs Your Help

g’morning mates:

I’m starting a new Talk Show Program and need your help.

The program is called “I Remember When…”  It’s a show about your experiences that happened to you during your lifetime.  I want to share these ‘oral’ histories with our listening public.  Also, for PIVTR’s Talk Show Hosts, what a good way to introduce to the world to our company by sharing our stories with them.

I Remember When will begin in mid June when I have enough of a collection to begin.  All stories will be aired live and then recorded and posted on PIVTR’s website.  Two weeks later, that individual can have the codes for their websites. 

I like to make several oral anthologies (DVD’s) of all of these stories, sell them, and donate the money to worthy causes.

If interested in helping, please call me 734-332-5902.

If interested in donating your I Remember When story, let me know so that I can schedule you.  734-332-5902

Thanks!
Lillian

For Your Information Cell Phone Users

Thursday, April 12, 2007

Mobile Audio Users Agree Commercials OK For Free Tunes

A new study by Arbitron and Telephia , examining the evolving market for mobile audio services from the consumer point of view, concludes that mobile audio is a promising opportunity that has not yet been fully exploited. The report notes that only one in 16 mobile phone subscribers (6 percent) report using one or more mobile audio features in the last 30 days.

The study finds that downloading music over-the-air has the highest awareness among the general mobile population. Listening to music transferred from another device is the most commonly used way of accessing mobile audio.

Mobile Audio Awareness and Use Among General Mobile Population

 Additional significant findings of the study include:

• Current mobile audio users spend more time than the general mobile population on nearly every media and entertainment activity except watching TV
• 5% of mobile audio users spend more than sixty dollars a month on wireless subscriptions than the general mobile phone user population (49 percent)
• More than three quarters of those who download content over-the-air and those who listen to free FM radio agree that commercials are a fair price to pay for free content
• Two out of three subscription radio users also agree that commercials are a fair price to pay for free programming
• 63% of current mobile audio users are male
• 71% of all current mobile audio users are aged 25 to 44

Ethnic Distribution of Mobile Users

Finally, approximately two-thirds of “non-current” mobile audio users are “not interested at all” in any of the four major options for accessing mobile audio services. 

Wayman Leung, senior product manager, Telephia, says  “Most current mobile audio users prefer the ad-supported model over paying a subscription fee. And this group is a very attractive demographic for advertisers to target as it’s comprised mainly of affluent, tech-savvy early adopters.”

And Neal Bonner, product development manager, Arbitron Inc, follows up by saying “…mobile audio represents an untapped marketplace that (marketers) can exploit in partnership with mobile phone networks. Radio broadcasters are uniquely positioned to deliver programming for these promising new audio services.”

download the complete PDF format study here.

Lillian Cauldwell – http://internetvoicesradio.com  734-332-5902

Poetry Contest

Open Contest <OpenContest@individualwebmail.com>
To:
Received-On:		Yesterday 3:37 PM
Subject:		Lillian, Enter our poetry contest and win $10, 000!!

Hispanic Americans

 

Monday, April 9, 2007

Education and English Proficiency Preclude Wider Hispanic Internet Use A report released in March, 2007, entitled Latinos Online by PEW Research, finds that 56% of Latinos in the U.S. (comprising 14% of the U.S. adult population) use the internet. By comparison, 71% of non-Hispanic whites and 60% of non- Hispanic blacks use the internet. Lower levels of education and limited English ability largely explain the gap in internet use between Hispanics and non-Hispanics, concludes the report.

One in three Latinos who speak only Spanish go online.

• 78% of Latinos who are English-dominant and 76% of bilingual Latinos use the internet, compared with 32% of Spanish-dominant Hispanic adults.
• 76% of U.S.-born Latinos go online, compared with 43% of those born outside the U.S.
• 80% of second-generation Latinos go online, as do 71% of third-generation Latinos.
• 89% of Latinos who have a college degree, 70% of Latinos who completed high school, and 31% of Latinos who did not complete high school go online.
• Mexicans are the largest national origin group in the U.S. Latino population but only 52% of Latinos of Mexican descent use the internet. Even when age, income, language, generation, or nativity is held constant, being Mexican is associated with a decreased likelihood of going online.

Education Influence on Internet Use

Internet use is much higher among Latinos who speak and read English fluently than among those who have limited English abilities or who only speak Spanish. Language is not an issue in the white and black populations as the shares of adults with limited English abilities is quite small.

Communications, however, is not limited to the computer screen, says the report. 59% of Latino adults have a cell phone and 49% of Latino cell phone users send and receive text messages on their phone. Expressed differently, 56% of Latino adults go online, 18% of Latino adults have a cell phone but do not go online, and 26% of Latino adults have neither a cell phone nor an internet connection.

Please visit here to access the report as a PDF file, and gain more information about PEW.

 
http://internetvoicesradio.com 734-332-5902 Lillian Cauldwell

Domestic Abuse

Only 1% of the world’s assets are in the name of women.   70% of people in abject poverty– living on less than $1 per day– are women.    Over half the women of this generation do not themselves receive, from either employment or the state, enough to ‘get by’. 

Unhealthy independence and the subsequent increased potential for domestic abuse is a topic that is close to my heart. I come from a long line of amazing, intelligent, creative, and loving women who found themselves in situations that seemed hopeless to escape. It is an inheritance that unfortunately gets passed on down through the generations. It is a legacy that crosses socio-economic boundaries and frankly is all too common. Likely, you have a friend, a relative, a colleague, or neighbour who suffers in silence without hope.

I may not be able to stop this devastating cycle completely but I feel it is my responsibility as one of the lucky ones to try to do something. These women need hope. They need to know that there are resources. They need our support. I am asking you to help me help those in need. Encourage your local library or womans shelter to order a copy of my latest book Regaining Control: When Love Becomes a Prison. Ask your local bookstore to carry this important resource.
Lets make support available to all of those amazing, intelligent, creative, and loving women who find themselves in situations that seem hopeless to escape. Lets make a difference!

Tami Brady

Author of Regaining Control: When Love Becomes a Prison

http://www.tami-brady.com

http://internetvoicesradio.com 734-332-5902 Lillian Cauldwell

Author Promotions

Hello,

Author & Book Promotion is a listing of promotional resources for authors and provides access to free articles, resources, marketing tips and suggestions to book promotion.

For authors wanting greater exposure, a featured books section is now available on www.author-promotion.com. It is a service that A&BP will be providing to authors. Authors will be able to have their books featured monthly on Author-Promotion.com. To find out more information, please visit our website above.

Regards,

Nadia
www.nadiabrown.com

http://internetvoicesradio.com 734-332-5902 PIVTR

White Papers

White Papers Most Important to Technology Buyers

According to a study in February, 2007 by KnowledgeStorm and MarketingSherpa to examine how content development, formatting and targeting affect technology buyers’ perceptions of value, 71% of technology buyers say that white papers are the most frequently read form of content, and 57% say they are passed along more than half the time. 75% of marketers include them in their marketing mix.

Other key findings show that:

• 85% of technology buyers say they need to see at least three pieces of content about a new technology before they acquire significant knowledge of it. Of the marketers surveyed, 43% had between 5 and 20 pieces of content in their marketing library.
• Technology buyers conduct nearly 75% of their research and information gathering online. Marketers split their online and offline marketing efforts up disproportionately (60% and 40% respectively).
• 60% percent of technology buyers look for different types of content depending on where they are in the buying cycle. 38% of marketers currently customize their content to meet the needs of prospects at different points in the buying cycle, but another 27% plan to do so in the future.

Nearly 78% of marketer respondents “oversee” or have “significant involvement” in content marketing programs. 41% of the respondents hold the titles Director of Marketing, CMO or VP, and 32% are Marketing or Product Managers.

53% of the technology buyers in the study are business professionals, 47% are IT professionals, 46% are involved at a strategic level, and 32% authorize, or have a major influence on, IT purchases.

Key findings in the report include information such as:

• 92% of technology buyers say they are either “somewhat satisfied” or “very satisfied” with the quality of content available to them.
• The Web is the preferred delivery channel as nearly three-fourths of all technology information searches are made online.
• 79% percent of technology buyers stated that they received 25% or more of their information from vendor-sponsored content, including white papers, case studies, corporate Websites and technology solution information.
• 49% percent of respondents considered the information they found online to be of greater value to the content they received through other means such as events, mailings and publications. However, marketers still put 40% of their efforts into offline campaigns.
• 61% of technology buyers want content that directly addresses the issues they face at each point in the decision process.
• Only 38% of marketers surveyed currently create content that meets the needs of potential buyers from research to purchase., but 27% have recognized the need to develop content that supports customers throughout the buying cycle.
• Technology buyers conduct nearly three-quarters of their technology research and information gathering online, while marketers conduct a disproportionate percentage of their content marketing offline (40%).
• Though respondents value well-written, high quality content, even more valued was the educational quality of the material, which 85% of technology buyers rated as “very” or “extremely” important to them.
• Less than one-third of technology buyers claimed to access Webcasts “most frequently.” Conversely, almost two-thirds of marketers sponsor or use Webcasts in their marketing programs.

The report concludes that “developing a balanced content program requires that marketers abandon the tendency to focus internally on their products, features, corporate structures and strategies and instead look at the need for content more from the technology buyer’s perspective…”

For more information, and access to the report and podcast, please visit KnowledgeStorm here.

Check it out! http://internetvoicesradio.com – Tell Me How You Like It and What you want to hear!

Artist’s Group for People with Disabilities

Laura Minning, the host of “Inspirational Realism”, is forming a new
creative and expressive artist’s group for people with disabilities.
Artists may get together, share their work, network and eventually
exhibit their favorite pieces on-line. The electronic exhibit hall will
also allow each artist to sell his or her work to the public at large.
Part of the proceeds will go to the creator, and part will go to the
charity of the artist’s choice. If you’re interested in becoming a part
of this new group, Creative Inspirations, then please feel free to
contact Laura at LMINNING@WARFIELDWEB.COM.